Verizon HUB
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Transforming TalkNText into a shared communications hub for Verizon families
Following the work on TalkNText, Verizon approached Cloudli to explore how elements of the product could be adapted into a new experience for Verizon Family Plan customers. The concept, called HUB, was designed to give families a shared communications space, bringing calls and messages together around a shared number while making it easier for family members to stay connected.
The problem
Same product, new house rules
This challenge wasn't simply to reskin an existing product. TalkNText had been designed around a different proposition and customer context, while Verizon had its own established brand language, interaction patterns and expectations for a consumer mobile experience.
Verizon's distinctive red, black & white scheme in action
The family edition
HUB introduced a different context for the TalkNText experience. While TalkNText brought individual team members together to communicate as a business, HUB applied the same underlying idea to families, giving members their own identity and conversations within a shared family space. This required a more stripped-back interpretation of the original product, removing functionality and complexity that made sense in a business environment but wasn't relevant to family communication.
Making it feel at home on Verizon
I worked across the UX, workflows and UI components to simplify the experience around the needs of families, while adapting the underlying patterns to feel native to Verizon's consumer ecosystem.
TalkNText's screener features were adapted
The outcome
A true family HUB
The concept turned the idea of a shared family communications space into a working native mobile experience.
Clear at a glance
Every journey shared the same visual hierarchy and interaction model, so the app felt consistent and easy to pick up.
Simple, step-by-step onboarding
Simpler where it counted
I removed business features families didn't need, which kept the experience light and focused.
Distinctly Verizon
The patterns were adapted to fit Verizon's brand and consumer ecosystem, so it didn't feel like a business tool in disguise.
Group conversations for busy families
Proof the foundation works
It never went into production, but it showed that TalkNText's foundation could be reshaped for a very different audience without losing its simplicity and usability.